Digital
Accelerator

Consultancy to efficiently and effectively grow your business by providing pragmatic unbiased action plans from strategy through delivery

  • Proposition & Positioning
  • Audience & Segments
  • Go to Market
  • Measurement Framework
  • Structures & Functions
Digital accelerator

Proposition

& Positioning

Need help with Proposition and Positioning?

Defining your proposition is hard to do internally, you need to inform it with solid qual and quant research and a methodology which works and can inform resources internally and externally.

Do any of the following sound familiar to you?

  • We’re launching a new product and we’re not sure if the proposition is right.
  • We’ve defined a proposition but we need someone to test that our hypotheses are correct
  • The proposition has been defined by the product team but it doesn’t seem to fit with what we know about customers

Ask us to help you define them and we’ll utilise some of the successful frameworks we’ve used with other business.

Digital accelerator

Audience

& Segments

Know your Audience, and more importantly know your Segments

Understanding customer segments is one of the smartest things you can do because it allows you to automate specific types of comms and service your customers better.

Do any of the following sound familiar to you?

  • We have personas but we’ve never validated these with real data from real customer interactions
  • We don’t know which of our customers provide the highest value to us

Ask us how we’d define your audience and segments and we’ll show you how it’s best achieved.

Digital accelerator

Go to

Market

Set a clear Go to Market strategy

Knowing how you’ll go to market is essential to understanding where your growth should come from.

Do any of these sound familiar to you?

  • We have a clear proposition and approach to segmentation but we’re not sure if we have the right partners or if we’ve identified the right channels
  • We’re not sure what channels we should turn on first and in what order and how we’ll manage those relationships
  • We’re not clear what data we have or what data we should have, either internally or from external partners

Ask us to help and we’ll utilise some of the frameworks we’ve used with other businesses to get them to market.

Digital accelerator

Measurement

Framework

Make the important measurable not the measurable important

We create measurement frameworks that provide the insight which creates focus on the most important changes that need to be made to increase business performance.

Do any of the following sound familiar to you?

  • You already have dashboards and reports from internal sources and external providers but it’s hard to make sense of what’s important
  • You’re driving a new product or service to market and want to ensure you kick off with the right success measures in place
  • You’re not sure if your lead gen and demand gen activity is really working because you can’t seem to connect marketing and sales with metrics that make sense

Ask us to help and we’ll guide you through the process so you better understand what you really need.

Digital accelerator

Structures

& Functions

Having the right team structures & functions is essential to business success

If any of the following sound like your issues, we can help.

  • I have a team but I’m not sure if we have the right structure to be agile and responsive enough
  • I’m building a new team but I’m not sure what skills and capabilities I need
  • I’m not sure if I’m in-sourcing or out-sourcing the right stuff
  • We’re merging teams and we don’t know if we’re structured correctly
  • It feels like we have gaps in capability but we’re not sure where

Ask us for an independent viewpoint to support your thinking, we’ve got years of experience helping organisations build the right teams and capabilities.

1

Crank Accelerator

the Crank Accelerator is a full suite of tools each of which solves a specific need or requirement.
They can be deployed independently or as the full suite.
2

Make better decisions

Our consultative approach ensures you fully understand where you're business is and what you need to do to move it in the right direction. Everything we do is underpinned by insight so you can make better, informed decisions.
3

Spend marketing budget effectively

We know how important it is to make your budget work as hard as possible, whether that's strategic or tactical there has to be a good reason for deploying budget in a channel rather than just gut feel. In the same way that you're customer centric, we're data centric.

Digital business auditing and benchmarking tools supported by specialist consulting.

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Ask us today how to get your ‘to-do’ list.

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