Digital
Diagnostic

A solution that benchmarks where you are now, maximises return on marketing spend, reduces wastage, and provides focus for growth

The 3 stages to prioritised marketing actions and potential revenue uplift

  • Health Check
  • Trends, Benchmarking & Performance
  • Growth Plan
Digital Diagnostic

Health

Check

The Crank Health Check…

‘Insight before Action’.

The What…There’s a lot of junk that ends up at your website, some of this ends up in your analytics too, which means your effectively counting crap, we’ll ensure you don’t.

The Why…If you’re making decisions on marketing spend or keen on attribution then you need to ensure you or your agency are attributing the right stuff.

The How…We built a tool which can diagnose the junk and tell you how to not include it. A tool which hooks into your Google Analytics so it’s virtually hassle free.

But a tool on its own is no good, so we add a little human context to any engagement so you clearly understand what’s what.

Digital Diagnostic

Trends, Benchmarking

& Performance

The Crank Trends, Benchmarking & Performance…

We’ll expose the good, but more importantly the bad so you can change it for good.

The What…As a business you need to be aware of what the key trends are over time and how you can increase performance by acting on these trends, reduce wasted budget, increase where there’s headroom and your own benchmarks.

The Why…So maybe you think more users are accessing your site on mobile, but are they researching or buying? …and from which channel and when… and what should you do next?

The How…Our tool will present various viewpoints as funnels and benchmarks so you can quickly see the the good from the bad and take action to increase focus on potential opportunity for revenue uplift.

Digital Diagnostic

Growth

Plan

The Crank Growth Plan…

Get an actionable to-do list, not another insights report.

The What…We’re keen to provide actionable to do’s rather than yet another dashboard or report. We’ll show you where you need to concentrate effort, time and budget, aligned to prioritised actions either in off-site media or on-site webpages to increase revenue or leads.

The Why…Like most marketers or ecommerce professionals, you’re restricted by time, budget and resource and just want to know what to do underpinned by a financial opportunistic reason to do so.

The How…Our tool presents a list of potential uplifts aligned to either off-site media or on-site webpages in an easy to digest format even those with little marketing or ecommerce knowledge will understand.

1

Crank Diagnostic

A tool which accesses your analytics data without the need for tech skills or involvement. It presents you with a list of things you should change in order to create an uplift in your online business.
2

Make better decisions

You don't need to wade through dashboards looking for answers. You don't need to interpret any data. You just need to look at a presentation deck of actionable insights and becnhmarks and take action.
3

Spend marketing budget effectively

Put your marketing budget to work in areas where you can see you can increase potential uplift. Don't waste money on media that's not working or webpages that aren't converting.

Digital business auditing and benchmarking tools supported by specialist consulting.

Digital Diagnostic
Digital Diagnostic
Digital Diagnostic

Ask us today how to get your ‘to-do’ list.

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